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Not to mention the industry’s acknowledgement around the importance of giving shelf space – the 15% pledge – to black-owned brands. Like other arms of the Fenty brand, it is expected that Fenty Hair will push an ethos of inclusivity and diversity, which, in market terms, are key brand qualities for younger, generation Z shoppers. Fenty Skin made $7m before it even had launched last summer, according to WWD.
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“That was very important to me,” the singer told In Style at the time, “I wanted everyone to feel included.”ĭior and Revlon followed suit.
Rihanna skin care 2017 pro#
Fenty Hair follows Fenty Beauty (the cosmetics label was launched in September 2017) and Fenty Skin (specializing in skincare and made available in July last year), both of which were seen as democratising the beauty industry.įenty Beauty’s Pro Filt’r Soft Matte Longwear Foundation set an industry standard, following in the footsteps of brands like Iman Cosmetics by having 40 shades for different skin tones. According to the document filed with the United States Patent and Trademark Office, the brand would produce shampoo, hair straightening items, hair waving preparation products, bleaching and coloring products as well as hair glitter.ĭespite last month’s closure of Rihanna’s ready to wear fashion label, Fenty, the other branches of her fashion and beauty empire continue to flourish. On Thursday, her company Roraj Trade LLC filed an application for “Fenty Hair”. Rihanna appears to be looking to launch a new brand – Fenty Hair – to capitalise on the growing Black haircare market in the US.